More Than Just a Snack!!!!

More Than Just a Snack!!!!

Joe Perez

Hand Crafted Jerky from Lincoln, Nebraska: More Than Just a Snack

When people ask what makes our jerky different, I smile. Because the answer isn’t just in the flavor — it’s in the story. Around here in Lincoln, Nebraska, hand crafted jerky isn’t just food. It’s a tradition, a high-energy snack that fuels busy days, and a unique gift that says more than any greeting card ever could.


Why Hand Crafted Jerky Matters

There’s a big difference between jerky made in bulk and jerky made by hand. When I say “hand crafted jerky,” I mean every step is done with care. The marinades, the cuts of beef, the slow process that locks in flavor — none of it gets rushed.

We’re not chasing shelf life, we’re chasing taste. That’s why our jerky doesn’t taste like cardboard or come packed with artificial fillers. It tastes like jerky should — bold, real, and unforgettable.

And let’s be honest — when you’re from Nebraska, you don’t settle for “good enough.”


Proudly From Lincoln, Nebraska

Lincoln isn’t just where we’re located — it’s part of who we are. Nebraska knows beef, and folks around here know the difference between something made with care and something made to cut corners.

That pride shows up every time a customer walks through the door. Some people are stocking up before a Husker football game. Others are grabbing a quick snack before hitting the road. And some just want to take a little taste of Lincoln with them when they head back home.

Our jerky has turned into a way for people to represent Nebraska — whether they’re shipping a box to a friend out of state or grabbing a bag to share at the tailgate.


High Energy Snacks That Keep You Going

Here’s the truth: jerky isn’t just about flavor, it’s about fuel.

  • Runners tell me it’s their go-to recovery snack.

  • Hunters grab it for long days in the field.

  • Parents pack it in backpacks because kids burn through energy faster than anything else.

  • And plenty of folks just want something better than chips when the afternoon slump hits.

Hand crafted jerky is protein-packed, portable, and keeps you moving. That’s why I call it a high energy snack. It’s built for people who don’t slow down.


Jerky as a Unique Gift

Here’s something I’ve learned running a jerky business: people love giving jerky as gifts. And it makes sense.

Anyone can hand over a bottle of wine or a box of chocolates. But a gift box of Nebraska hand crafted jerky? That’s different. It’s personal. It’s fun. And it always gets people talking.

We’ve seen people buy jerky boxes for birthdays, holidays, Father’s Day, and even corporate gifts. Some businesses in Lincoln have sent jerky to clients across the country because they wanted to give something unique that actually gets remembered.

That’s the secret: jerky isn’t just a snack, it’s a conversation starter.


Why Local Matters

You can find jerky in any gas station. But if you want real quality, you stick with local. Supporting small businesses in Lincoln means you’re keeping dollars in the community, fueling jobs, and helping Nebraska pride reach further.

Every time someone buys a bag of jerky from us, it supports more than just the store. It supports the workers who prepare it, the farmers who raise the cattle, and the small-town spirit that makes this state special.

We don’t have investors telling us to cut costs. We have neighbors, family, and friends holding us accountable to keep quality high.


More Than Just Flavor

The funny thing is, jerky flavors are what draw people in — but the experience is what keeps them coming back.

Some love the classics, like Original or Teriyaki. Others chase the bold stuff — spicy, smoky, or something that pushes them outside their comfort zone. But what everyone remembers is that this jerky feels different.

It’s not factory-made. It’s not generic. It’s hand crafted right here in Nebraska. And that matters.


Looking Ahead

Every time I see someone walk out the door with a bag of jerky, I’m reminded why we started. It’s about more than selling snacks. It’s about building community, sharing Nebraska pride, and giving people something that makes their day better.

We’re here for the families who stop in before a road trip, the fans stocking up before game day, and the folks sending a taste of Lincoln across the country.

Hand crafted jerky is our way of saying: this is Nebraska, this is local, this is real.


A Few Questions for You

Since you’ve read this far, let me throw a few questions back your way:

  1. Next time you’re searching for a snack, do you want something made for a shelf… or something made for you?

  2. When you think about unique gifting, do you want to blend in… or stand out?

  3. If you’re proud of where you come from, shouldn’t your snacks represent it too?


Final Word

From Lincoln, Nebraska to wherever you are, hand crafted jerky isn’t just food. It’s a high energy snack, a unique gift, and a piece of Nebraska pride packed into every bag.

If you’ve never tried it, today’s a good day to start.

Back to blog

Leave a comment

Please note, comments need to be approved before they are published.